Interview: Anjum Rana

Art On The Move

By Jamil Khan | DUBAI

CARGO trucks and inter-city buses on Pakistani roads have been considered one of the best decorated with a wide range of designs with beautiful paints of scenes, birds, flowers, portraits of prominent personalities as well as calligraphy poetry to capture the attention of passersby.
As a philanthropic project, Anjum Rana has been taking Pakistan folk truck art to new heights with the aim of promoting the local artists’ craftsmanship and their financial needs.
In a recent interview, she shed light on her project and background while working on a project in Dubai.
Painters, commonly known across Pakistan, these

Tribal Truck Art -2

artists decorate buses and trucks with motif patterns, pictures of popular politicians, army generals, beautiful birds like peacocks, rabbits, pigeons, other

s and mainly the landscapes of their favourite upcountry sites.
Anjum Rana has the qualifications of an interior designer and grew up in Khyber Pakhtunkhwa province to see the decorated buses and trucks with unique style of vibrant colour paintings of different patterns.
She became fond of such vibrant colour decorated paintings and started a project to preserve the tradition and the artisan. She founded the Tribal Truck Art some 17 years ago, and reached out to artists working in different parts of the country, providing the platform to earn money besides preserving and promoting the unique form of art to the world. Tribal Truck Art -1
“Some 17 years ago, no one was giving any attention to this but now truck art is a big thing in Pakistan in term of designing products with vibrant paintings. I have given them an alternate source of income to design products with truck art. Either these products are sold or not but they are getting their fair share,” she said.
“I’m the first woman to enter a man’s world of truck art painters while belonging to the Pashto speaking background, I had no difficulty in pursuing these artists to work with me. While visiting these workshops, I noticed that the conditions these people were surrounded with were extremely hard and once they reach old age one has to quit the profession as they are unable to cope with such hard conditions,” she said.
She added that it was this that motivated her to set up the Tribal Truck Art platform to support these artisans. Through her platform, she helped these artists across Pakistan transfer their attractive designs onto everyday objects like coffee mugs, variety of home decoration objects, chairs, kettles and such other accessories to generate income.
She now has a range of a variety of products and showcased them in exclusive exhibitions in collaboration with Pakistani missions abroad in different cities across Europe, Beirut, Amman, Kolkata, Chennai, New Delhi, Jaipur and Jakarta.
In the UAE, she has worked with individuals and hotels to transform their places with Pakistan signature truck art. In a big step forward, she has collaborated with a duo of truck artists in Dubai to complete a restaurant project based on the patterns of Pakistan exotic truck art. “This will be my major project in Dubai to show the local community that our artists and their work has its own place in the world. Soon we will have an exhibition in Dubai to showcase household accessories designed by our artists from Pakistan,” she said.
-Published At The Gulf Today

~ by jamilkhan on August 7, 2017.

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