Consumer show draws gamers

hp-interview
By Jamil Khan | DUBAI

THE week-long GITEX Shopper at the Dubai World Trade Centre is approaching its end with throngs of visitors, ranging from students to workers, enjoying the wide range of shopping offers.
Many top brands around the world are displaying their wide range of products, which include educational, entertainment, office, and home appliances at the bonanza which ends on October 8.
Speaking in an exclusive interview with The Gulf Today, Stephane Rogier, Head of Print Business Unit, HP Inc. Middle East shed light on the various aspects of gaming to printing. “We see the gaming segment growing at a much faster pace compared to other segments across all markets, including UAE and MENA,” he said and added that the HP recently launched a unified gaming strategy under one brand “Omen” for gaming.
“Our Omen brand plan is to stratify our performance and enthusiast gamers. Our products address the top 3 requirements of this community, which are the pillars of Omen, gaming performance, thermal performance and upgradability.”

Responding a question he said “gaming is a big segment and we would like to explore gaming opportunities for gaming enthusiasts in the region. We have our gaming product range displayed at GITEX shopper. We recently did an exclusive PR launch where we showcased our gaming portfolio and had a great response.”
Printing from Facebook or Instagram is a huge trend at the moment with many people printing snapshots with friends, selfies or memories of great moments, and decorating their walls by sticking photos.
Related to printing, Stephane Rogier remarked that “as a global leader in printing and personal systems technology, HP believe that this should make life better for everyone, everywhere. HP believe that everyone is a creator when empowered by intuitive and accessible technology and that technology should work around the needs of society. This means we can adapt to every business and person and to their environment, helping them move from ideas to creation naturally,” he added.
He mentioned that they recently introduced smallest printer, colourful Deskjet 3700 and it has tremendous success as people love the size and capabilities to print on HP Social Media Sticky paper sheets. “Many kids and students also use a small printer when they have homework to do and print for school, or need to scan documents. It’s a great deal in Gitex,” he added.
-Published in The Gulf Today

~ by jamilkhan on October 9, 2016.

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