UAE airline, Thailand body sign deal

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By Jamil Khan | DUBAI 

THE Tourism Authority of Thailand (TAT) and Emirates Airline, UAE’s leading airline, has signed a Memorandum of Understanding (MoU) on June 13 in Bangkok, Thailand.
The MoU aims to utilise the airline’s global network to further boost inbound tourist arrivals to Thailand, by focusing on the growth of key niche markets and luxury destinations within the kingdom.

Under the Memorandum of Understanding (MoU), Emirates together with Tourism Authority of Thailand will put into effect a range of joint promotions to mutually increase tourism and visibility for Thailand through the Emirates Airline Global Network. The promotions will focus on niche tourism markets such as: Green Tourism, Sport Tourism, Luxury Tourism, Weddings & Honeymoons as well as Medical Health & Wellness. The agreement also involves the possibility of launching a new route from Dubai to other key tourism destinations in Thailand such as Chiang Mai and U-Tapao in Pattaya.
The agreement was signed by Emirates Airline, Senior Vice President of Commercial Operation – Far East, Mr. Badr Abbas, and Tourism Authority of Thailand’s Deputy Governor for International Marketing, Europe, Africa, Middle East and Americas, Mrs. Juthaporn Rerngronasa at a commemorative event at State Room, The Dome – Lebua State Tower, Bangkok. They were joined by Mr. Yuthasak Supasorn, Governor of Tourism Authority of Thailand, Mr. Chalermsak Suranant, Director of Tourism Authority of Thailand Dubai and Middle East office and other officials from the Tourism Authority of Thailand.
Juthaporn Rerngronasa said “Tapping into Emirates’ extensive global network will give Tourism Authority of Thailand access to markets in regions that hold great potential for our unique tourism proposition. Through this MoU, our aim is to jointly put in place the best strategies and practices to increase Thailand’s marketing footprint and position it as a “Quality Leisure Destination through Thainess” which focuses on enhancing Thailand’s image as a unique leisure destination offering quality with value. This ensures the balance between tourism growth and its social and environmental impact by creating “value-added experiences” and striking a balance between revenue, community and the environment”
In 2015, Emirates airline carried more than  700,000 passengers from its Global Network of destinations to Thailand. Of this, more than 580,000 passengers flew to Bangkok and 120,000 passengers to Phuket. Emirates is planning to add its seventh daily flight between Bangkok and Dubai on 1 July.   This service will be operated by a Boeing 777-300ER aircraft and will help meet growing passenger demand, affirming Thailand’s position as a popular destination for business and leisure.
-Published in The Gulf Today

~ by jamilkhan on June 17, 2016.

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