Traditional, modern fashion products attract Eid shoppers

By Jamil Khan | DUBAI

AHEAD of Eid Al Fitr, which will fall on Friday, shopping to fulfil the needs of the most important day of the Muslim calendar has geared up as shops, malls and other places dealing in new garment varieties and other accessories witnessed a huge turn-up of people from all walks of life.
Visitors from different Asian communities at the three-day Ramadan Fiesta 2015, which is being held at the Crowne Plaza hotel, in Dubai, expressed great relief at the ability to enjoy the latest fashion trends under one roof.
The three-day festival included a lifestyle exhibition bringing in over a dozen prominent fashion brands from Pakistan. Fashion savvy clients saw a range of artificial jewellery, designer and footwear brands.ramadan feista1
The Ramadan Fiesta was inaugurated by Sher Afgan Khan, Director General, Trade and Development Authority of Pakistan (TDAP), while those present included Habib Ahmad, Commercial Attaché at the Pakistan Embassy in Abu Dhabi, Salman Jokhio, PR Officer, TDAP, and others.
The event was organised under the patronage of TDAP to promote the Pakistani textile and garment industry in Dubai. It provides its overseas members an opportunity to celebrate Eid with traditional garments.
Nema Shaikh, a fashion designer from Karachi, brought a wide range of handmade exclusively handmade designed clothes, traditional women’s footwear like Khusa, Peshawri sandals and other such shoe ranges.
“During the festival I saw many people taking interest in my products. Every single product is exclusive and has a unique design to serve the needs of formal as well as casual wear. I have been selling women’s garments with the work of Qalamkari, Phulkari and Kandha through online platforms. I also use social media to take orders and deliver at the clients’ doorsteps,” she told The Gulf Today.
Mrs Jamal from Lahore offered a wide range of traditional style hand painted and hand designed jewellery from earrings, necklaces, Mathapati, Anglaz, rings and other items to fulfil women’s fashion needs through her brand For Eve.
She said, “The response was good as many visitors from different communities seem surprised to find traditional handmade jewellery to be selling at an affordable price range.”
She has also been selling her products online and participating in different exhibitions to promote her brand in Pakistan. The Ramadan Fiesta was her first time in Dubai.
Besides various garment brands selling their latest creations in women and men clothes, a huge stall set up by Sungi Development Foundation, an NGO from Pakistan, was promoting and reviving traditional handicrafts from different parts of the country.
Through its first ever presence in Dubai, the Sungi Foundation showcased a wide range of products from apparel to gift items and home accessories made by housewives.
The NGO was set up in 1989 and is working with marginalised communities in different parts of the country like Haripur, Abbottabad in Khyber Pakhtunkhwa, different parts of Sindh and other provinces to revive the dying traditional handicrafts under its Enterprise Development Programme to support traditional handicrafts and empower women.
“Currently, we have over 2,000 active members, mostly women, who are trained and provided necessary support to revive and preserve their traditional handicrafts like embroidery, stitching and designing known as phulkari in Haripur, Rilli in various parts of Sindh and others. Through this project, these women have been working to manufacture products such as clothes, shawls, scarves and gift items like handbags, clutches, cases to protect mobile phones and other handy gadgets,” said Kulsoom Akhtar, programme coordinator, enterprise development programme, while talking to The Gulf Today during the festival.
– Published in The Gulf Today-Sharjah | July 14, 2015

~ by jamilkhan on July 15, 2015.

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