Launch Of Kebelo and Swell In Dubai

Experts asked to seek professional help on healthy hair

By Jamil Khan @ The Gulf Today-Sharjah, Sept 15, 2014

DUBAI: More than 80 per cent of women in Dubai are struggling to maintain their hair, as the high humidity and the harsh weather are having a very high impact. There are a substantial number of salons in the emirates where qualified professionals help women get desirable results and healthier hair.
This was stated by Sandra Hopkins, a hair stylist and trainer from the UK-based Kebelo brand in an exclusive interview with The Gulf Today on Sunday. She visited Dubai to attend the launch of Europe’s top hair brands Kebelo and Swell in the UAE.
“Curly, wiry and highly dehydrated hair textures are common as humidity is very high in this region. Around 86 per cent of women are struggling to maintain a good look, as visiting the salon frequently is hard. They spend too much time and work hard but results are not very evident,” she said.
Hopkins stated that they are introducing a new range here in the UAE through the platform of Mohsin and Saleh, the exclusive distributor of the finest internationally-acclaimed professional beauty brands in the entire GCC and neighbouring countries – Iran, Pakistan, Afghanistan and India.
“We have trained salon experts from the UK. We found here many salons have trained professionals who not only have good knowledge of brands they are using, but also suggest the best solutions to women who are hair-conscious and want to maintain a good look,” she added.
Earlier at the launch, celebrity hairdresser, David John, graced the private launch by sharing different expert views with the media.
“The UAE’s beauty and personal care industry is booming in the region. We’ve seen great potential in the market for hair care products. Based on Euromonitor, the Middle East and Africa region registered sales of $24.2 billion. Thus, we have decided to introduce the best products available in the market — Kebelo and Swell,” stated David John, who is also a Brand Ambassador and Head of Education of Mohsin and Saleh.
Kebelo and Swell hair care lines and solutions are the vanguard of creative hair care technology and designed to address the most common hair problems such as frizz and fine, limp or thinning hair. The naturally sourced products concentrate on targeting those concerns, delivering a remarkable result.
End

~ by jamilkhan on September 15, 2014.

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