Campaign: The Price of Water

Water campaign launched to support Syrian refugees

By Jamil Khan @ The Gulf Today-Sharjah, July 21, 2014

DUBAI: A new campaign to provide potable water for Syrian refugees in Jordan and other neighbouring countries has been launched in Dubai as the situation for millions of displaced Syrian population has worsened with every passing day.
At a press conference held at A4 Space, Alserkal Avenue Dubai, representatives of Mercy Corps, an NGO working in Jordan for refugees, partnered with Coca Cola, Red Crescent-UAE and others to launch the campaign to raise the funds.
The Mercy Corps and Red Crescent, working in partnership with the bottled water brand Arwa, launched “The Price of Water” campaign across the UAE.
The campaign asks the UAE public to pay what they think water is worth to help improve the lives of people in the world’s toughest places.
For the next six weeks, Arwa water will be free of charge in participating outlets. Instead of the usual price, Arwa asks the public to pay the price that water is worth to them and encourages a donation to help improve the lives of Syrian refugees.
The money raised will go directly to the establishment of water filtration systems that will provide safe, clean water to Syrian refugee children in Jordan.
Dina Sabbagh of Mercy Corps, addressing the press conference, said that water is an unquestionably vital element for life. In Jordan alone, where the country’s aging water infrastructure leaks 76 billion litres per year, the influx of 600,000 Syrian refugees has further depleted the water supply.
Arwa is enabling the public to donate money to Red Crescent through it website or on Etisalat by texting “Arwa” to 6881 to donate Dhs10. For donations made on  Twitter, via @arwa_water, Arwa will match the donation made to further aid Mercy Corps’ work.
To help make a difference to those in need, all Burger King outlets across the UAE will be giving away free Arwa water and providing the public with an opportunity to donate from Aug.4.
The public can also donate in participating Choithrams stores across the UAE on July.24, 25 and 26 while 100 boxes will be put up by Red Crescent to collect the funds.
“Eighty litres of water per day are needed to satisfy basic needs, but in areas hosting large refugee populations, the average supply has dropped to as low as 30 litres per day. We urge the shoppers in the UAE to consider how important water is to them and give generously to this campaign. The price of water really counts,” Dina Sabbagh added.
Antoine Tayyar, Public Affairs and Communication Director for Coca-Cola Middle East, said, “The Coca-Cola Company is committed to enhancing personal well-being, building stronger communities and protecting the environment. The Price of Water Campaign aligns with these core values as it promises to help make a fundamental and necessary difference in thousands of people’s lives. We are honoured to be working alongside Mercy Corps and Red Crescent in order to make a greater impact.”
End

~ by jamilkhan on July 25, 2014.

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