Dubai Cares Ramadan Initiative

In the spirit of Ramadan ‘End Poverty. Educate Now.’

By Jamil Khan @ The Gulf Today-Sharjah, July 09, 2013

DUBAI: ‘End Poverty. Educate Now’ is the Ramadan campaign launched by Dubai Cares on Monday to spread awareness of the importance of education as one of the most effective tools to break the cycle of poverty. The month-long campaign also aims to raise funds through SMS and participating shopping outlets in Dubai Mall besides exclusive activities to raise funds for improving children’s access to quality primary education in developing countries.
The campaign was announced by Tariq Al Gurg, Chief Executive Officer of Dubai Cares in his office in Dubai on Monday. The conference was also attended by Amal Al Redha, Fundraising Specialist, Noora Bin Kalban, Associate Community Engagement Manager along with other officials from Dubai Cares.
Tariq Al Gurg said, “In a knowledge-based world, investment in education is key for countries to build a healthy and equitable society. As a result, the inherent potential of people can be fulfilled, leading to an increase in income levels and a reduction in educational and social disparities caused by poverty.”
Those who wish to donate could use their mobile phones to simply SMS the word “donation” to 9030, 9090, 90300, 90600 and 90900 to donate Dhs30, Dhs90, Dhs300, Dhs600 or Dhs900 respectively on both local carriers.
The other option will be adding Dhs5 or more to customer purchases at participating retailers in Dubai Mall. Customers can also visit the “Education makes the difference” interactive stand at the Star Atrium in Dubai Mall and contribute to making a difference in the lives of children around the world.
Noora Bin Kalban shed light on the donating procedure, remarking that the community will have a number of days supporting Dubai Cares in special Ramadan promotions held at the participating retail outlets including Damas, Level Shoe District in The Dubai Mall and Lulu Hypermarket while online donations will also be accepted throughout the Holy Month of Ramadan.
On this occasion, Dubai Cares announced that it is now reaching more than 8 million children in 31 developing countries. They have built and renovated over 1,500 classrooms; provided over 1,000 water wells and potable water sources; constructed over 3,000 latrines in schools; provided food every day to more than 500,000 children in schools; trained over 23,000 teachers; kept more than 2.3 million children free from intestinal worms through de-worming activities; distributed over 2.1 million books written in local languages and established over 6,750 parent-teacher associations (PTA’s).

~ by jamilkhan on July 10, 2013.

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