Interview: Giles English-Bremont

UK’s luxury watch brand sees huge demand in UAE

By Jamil Khan @ The Gulf Today-Sharjah, May 26, 2013

DUBAI: The strong presence of British expatriate community in the UAE is one of the major reasons for our brand to grow exponentially in the UAE, said Giles English, Co-founder of the Bremont, the only luxury watch brand of UK, in an exclusive interview with The Gulf Today.
English visited Dubai last week and shared the growing demand of their luxury watch brand in the local market through the partnership with Rivoli Group in the region started from last year. Bremont was founded by two brothers, Nick and Giles English in 2002 and recently moved their headquarters to Henley-on-Thames, South Oxfordshire, UK. GILES_hangar_LR
“Since the production of our highly crafted watches in 2002, we have started receiving orders from clients in UAE as well as other major areas of Middle East and the huge number of British expatriates in the country also resulted the huge success of our brand here as they (British expatriates) knew the brand from back home,” he said. He pointed that they had tied partnership with Rivoli Group for the Middle East for over one year and the partnership is a great success.
“We decided to focus in Middle East and looked for strong partner and with the strong presence in the region by the Rivoli, we join them to fulfill our growing demand from the UAE as well as other countries in the region,” he added.
English pointed that the ME passed through a difficult time during the recession but now the situation has come normal. “UAE especially Dubai is a huge market for us and end of current year, the Bremont will set its presence in Behrain, Qatar and Oman as it is good time for growing in the presence of strong retail sector in the region. In Europe, we have partnered with major iconic brands like luxury motorcar company, Jaguar and British Aviation Company besides others,” he said.
Responding a question, Giles English said “generally we do thing differently, we are focusing to expand our presence in the region to hold small events, get benefit of huge social media and one major event to focus the Middle East will be held soon as the dates are yet to finalize.”
The Bremont has two major markets – the Europe and US where the brands has 40 and 50 stores respectively  –  while Hong Kong has 5 stores and Thailand 9. “We are looking the ME as growing market on long term basis and the partnership with the Rivoli Group is good experience,” he said.
According to the information shared, all watches are water resistant to a depth of 100 meters with the exception of the diving watches which have been tested to 1500 meters. Bremont has made some iconic limited edition watches including the EP120, named after and containing parts of the famous 1942 Spitfire Mk V aircraft which is one of the most credited WWII fighter in existence currently based in Duxford, Cambridgeshire.
Also the P‐51 which is a chronograph chronometer built with original parts from the famous 1944 Mustang WWII P‐51K‐10, a pacific war veteran also known as ‘Fragile but Agile’ 2010.

~ by jamilkhan on May 26, 2013.

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