Family Time Survey

Parents in Gulf want to spend more time with their kids: Survey

By Jamil Khan @ The Gulf Today-Sharjah, March 12, 2013

DUBAI: Almost all parents in the Gulf would like to spend more time with their kids as a majority of the parents across the region spend an average of 3.69 hours with their families each day.
The ‘Family Time’ study is based on a survey conducted in the UAE, Saudi Arabia and Kuwait and includes responses from 309 employees in 13 companies.
The study reveals that on average parents in the Gulf spend 3.69 hours a day with their families, compared with 2.1 hours a day in Europe. However, whereas almost all the people  surveyed in the Gulf would like to spend more time with their families, in Europe the figure was only 28 per cent.
Those who said they wanted more time with their families not only believed that this brings families closer together but also sets a better example for children as they transition into adulthood.
Other common reasons included helping solve family disputes and maintain family harmony. Many respondents also felt that additional family time helps pass on family values, keeps cultural values alive and alleviates emotional stress amongst family members.
When asked what would enable them to spend more time with their family, most respondents answered better time management skills.
Vishal Tikku, Middle East area director, Mondelz International, commenting on the study said: “The ‘Family Time’ study attempts to understand better dynamics of family life across the Gulf and brings to attention the importance of spending time together.
“The initiative draws on our global brand-philosophy which aims at ‘celebrating the child in you’. We truly believe that joyous moments spent with the family, indulging in pure fun, go a long way in ensuring the family’s wellbeing, especially in stressful environments.
“We strongly advocate that everyone should make time for these simple pleasures-of-life in parallel with the pursuit of other achievements.”
Ngozi Megwa, president, Women Leadership Network, MasterCard Middle East and North Africa, said: “This inspiring initiative gave our employees a chance to step back and reflect on the time they spend away from their families owing to their professional duties.
“This initiative serves as a wake- up call for all of us, especially parents, to strive for a healthy, work-life balance and to commit more time to our families, especially our spouses and children.”
The study was compiled for cookie firm OREO as part of its campaign to encourage parents to spend more time with their children.
End

~ by jamilkhan on March 12, 2013.

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