Thara’s Clothing Line in Dubai
Young Pakistani fashion designers win good response
By Jamil Khan @ The Gulf Today-Sharjah, March 06, 2013
DUBAI: The variety that a whole lot of prominent Pakistani fashion designers bring to clothing – be it party wear, casuals or formals — is in great demand among the multinational community that resides in Dubai and other emirates, especially Abu Dhabi and Sharjah.
This was the view expressed by Shabnam Naz, a well-known Pakistani fashion designer, at the launch of a new range of men’s wear by a young Pakistani entrepreneur and fashion designer, Fahad Thara, in Dubai on Saturday.
Naz has been successfully promoting her signature line, Tima Fashion Galleria on Jumeirah Road in Dubai for the last eight months.
“The ever-growing demand for innovative designs in the local market that is dominated by Asian communities paves the way for new designers to prove their mettle,” says Naz.
“I too have been receiving a good response from various Asian communities as well as from Emirati women who have been evincing keen interest in my exclusive bridal collection. The range we have includes customised dresses,” she added.
“We are introducing creations from a young fashion designer, Fahad Thara, from Karachi, Pakistan,” Naz said, referring to her announcement at the opening of Tima Gallery, on her keenness to introduce new Pakistani fashion-designing talent.
“Negotiations are also under way with a couple of more Pakistan-based designers in this regard. Also, Indian dress designers will be joining us to cater to the local demand for salwar kameez varieties that will be part of our to-be-launched bridal, party, casual and formal lines,” Naz added.
In reply to a question on her client profile, she said she has customers from all over the UAE, as well as from other GCC countries like Oman, Qatar and Saudi Arabia.
“The strategic location of Dubai draws people from neighbouring countries, who avail of every given opportunity to grab the latest Pakistani designer creations,” she said.
On her plans for the future, Naz says she is looking to expand and offer a bridal wear collection in collaboration with other boutiques in Dubai and Abu Dhabi.
Meanwhile, Thara, shedding light on his new venture, said, “On different occasions during the last couple of years, I’ve been showcasing my brand ‘Thara’ in Dubai. The response each time has been very encouraging.”
Referring to the present line on show, Thara said, “The collection I brought this time around is completely new, and the designs, the fabric and the price range have been fascinating one and all. We ensure that our designs are different, as compared to other designers.”
Being in the field of fashion designing for over 10 years, Thara — a family business — has been running three outlets in Karachi. It has recently opened one outlet in Chicago in the US.
“I am confident my designs will do well in the local market. Soon, I aim to open an exclusive boutique in Dubai Mall,” he said.