Campaign launched for special children

By Jamil Khan


OVER four dozen children from the Al Noor Training Centre for Children with Special Needs enjoyed a morning full of fun and entertainment in Dubai on Wednesday.

The activities were marked as a new campaign initiated as ‘Holiday Inn Dubai-Al Barsha Loves You’ at the main lobby of the hotel and attended by a number of guests.special-children

The children who were accompanied by their teachers and parents could be seen enjoying the activities set up by the management including face painting, colouring on a massive canvas, performances by a juggler. A session of ‘bhangra’ was also performed by the children prior a lavish lunch arranged for them.

Roxana Jaffer, resident director Dubai, Sovereign Hotels, Holiday Inn Dubai -Al Barsha had said that under the banner of our campaign we would like to uphold basic ethical values which go into making a civil society strong. We intend to demonstrate that in the focus of making a name for ourselves in the business world, we have not forsaken our support and responsibilities towards the less well off, she stated.

She also mentioned that under the campaign, a number of activities will roll out all year around to highlight and support physically challenged children with any kind of disability, illness or adverse social condition.

The first event in the series held in collaboration of Al Noor Training Centre for Children with Special Needs and such other colour entertainment programmes have been planned with other academic institutions have special children.

Roxana said that the corporate social responsibility is an integral part of our shared humanity and is therefore central to our company policy. “We hope the ‘Holiday Inn Dubai Ð Al Barsha Loves You’ campaign will draw the attention of society to issues that surround kids with special needs. The point is to keep spreading the word,” she said. “We hope that today’s event where a lot of well wishers have come together in giving sponsorship small or large may spark off other events in the business fraternity.”

Gilles Nicolas, hotel manager said the responsibility to support kids with special needs can be assumed in many ways. “By arranging special events for them we at Holiday Inn Dubai aim to offer them the opportunity to mix with others which adds to their self confidence and provides them a refreshing change,” he said.

He said that they have chalked out detailed plans to carry this campaign forward. One of our main objectives is to publicise and humanise their conditions.

The campaign also urges companies in the UAE to provide such children a fair chance to live with dignity. Often such kids are denied income earning opportunities when they can make excellent employees in offices. Kids with special needs are highly talented and can create beautiful handicrafts as well as assist in administrative jobs, he stated.

-Published in The Gulf Today-Sharjah | Feb 26, 2009

~ by jamilkhan on February 26, 2009.

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