Live backing enthralls visitors

By Jamil Khan

THE live backing counter set up by the Grand Mills, a leading firm offering a variety of flour-made varieties, was one of the attractive platforms for visitors at the food exhibition. The four-day exhibition is being held at the Airport Expo Dubai.

The interactive counter, with the highly qualified chefs, familiarised visitors  throughout the day the latest offerings from the company, a range of flour categories like frozen dough, traditional flour, specialty flour and flour mixes.

The firm had displayed all its 16 varieties of flour at the exhibition, including all purpose flour, brown flour, wholemeal, wheat semolina, harees, improver flour, baklava flour, croissant flour, pizza flour, paratha flour, baker flour, sponge cake mix, multigrain mix and wholemeal wheat flour.

Visitors from different segment of life had a stopover at the live backing counter and  enjoyed a range of products offered by the chefs.

The products, which people enjoyed included butter croissant, mini butter chocolate croissant, mini Danish chocolate and Almond, mini Emmental Cheese Croissant, mini Thyme Croissant, mini Apple Strudel, mini Danish Raisin Cream Cinnamon, puff pastry sheet and Pitakia with Feta Cheese all made by Grand Mills.

Muhieddine Labban, marketing manager while talking to The Gulf Today said, “The new era of flour has been initiated, which is bringing innovative, nutritious and trusted products to consumers in line with their health, as wellness is our mission and we are striving for it.”

He said that the motto, “live healthy” is more than just a philosophy and as a socially responsible organisation we have taken it upon ourselves to ensure the well-being of our consumers and society at large.

-Published in The Gulf Today-Sharjah | Feb 24, 2009

~ by jamilkhan on February 24, 2009.

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